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Head of Creative

Key Accountabilities :
  • Build Badoo into a clear and purposeful brand by leveraging creativity and technology to accelerate culture 
  • Develop a world-class in-house agency and creative team that can generate and execute global creative work to be leveraged across our markets 
  • Continuously ideate and produce outstanding campaigns that drive growth, from creative strategy through to copy, design, and production
  • Be an ambassador for the Badoo brand, keeping people excited about our vision and instilling the brand values at all levels to make them a part of our culture
  • Collaborate with product on app features and product marketing based on our brand mission and identity 
  • Own and evolve Badoo’s look & feel, evolving our brand to a globally recognisable, distinct brand that becomes synonymous with honesty and openness 
  • Ensure consistency of branding and TOV across all customer touch points
Required skills and knowledge:
  • A strong cultural perspective of why honesty and openness are fundamental values by which all people should connect and build relationships
  • Audacity and courage to develop and execute culturally impactful creative ideas
  • Ability to create a buzz and energy behind a brand that delights consumers
  • Exceptional conceptual, strategic art and copy skills. We’d love to see a portfolio that showcases innovative creative strategies for other brands
  • Drive to make things happen: we do not like big hierarchies and corporate cultures. At Badoo everybody rolls their sleeves up and gets things done, even people with fancy titles
  • Understanding of international markets, especially the UK, France, US, Russia, Spain, and Brazil
  • Strong emotional intelligence to lead and inspire others, and build relationships at all levels
  • Outstanding understanding of customer insights, user research and audience segmentation
  • Ability to create a work environment that is high performance, fun and encourages active decision-making and considered risk-taking
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