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ASO Manager

  • Develop best in-class ASO strategies across the App Store (Apple) and Google Play Store (Android)
  • Work with Localisation to ensure all our translations across the App Stores are effective
  • Collaborate with the Design team to create new assets for the App Stores
  • Liaise with BI (Business Intelligence) to create data-driven strategies
  • Be the point of contact in the business for Product & Engineering to make changes in the App Stores
  • Create a strategic roadmap for A/B testing & MVT 
  • Monitor the performance & own the reporting function of our App Store marketing
  • An understanding of the algorithms that power the App Store & Google Play Store
  • An insight into the different ranking factors across both stores
  • An advanced knowledge of Microsoft Excel
  • Good communication skills with the ability to coordinate across several teams
  • Strong numerical skills 
  • The ability to act on data but with creativity as well
  • Good project management skills
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