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Content Marketing Manager

RESPONSIBILITIES/JOB ROLE:
  • Develop best in-class Content Marketing strategies across all our markets and own from ideation through to publication
  • Develop the readership & audience of our content in all markets
  • Ensure our Content Marketing strategy and blog content is accurate, relevant, adheres to the company tone of voice and reflects the aims and values of the Badoo brand
  • Determine opportunities for new content that will organically attract new users
  • Coordinate across multiple teams including Localisation
  • Conduct research, write and edit high quality, lively, topical, search-optimised content pieces for websites
REQUIRED EXPERIENCE, KNOWLEDGE AND SKILLS:
  • A great writer that has experience of developing engaging content
  • A basic understanding of SEO with the ability to write content aligned to SEO guidelines
  • Experience of using Content Marketing tools such as Buzzstream & SEMrush
  • Experience managing budgets, guidelines & freelancers 
  • The ability to own the reporting function of our global Content Marketing efforts
  • Familiarity with different CMS solutions 
  • Understanding of the dating industry and determining/keeping up with trending topics
  • Excellent attention to detail and organisation skills, with strong capabilities and project coordination
  • Strong online journalistic/editorial experience
  • Experience of managing digital content and products for a large, information-rich website 
  • Use of data analysis tools (e.g. Search Console, Analytics, SEMrush etc.) in order to understand the impact of the written content
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