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Head of Growth Marketing

Badoo is seeking a Head of Growth Marketing who will lead integrated efforts across all digital touchpoints to drive acquisition, retention, and re-engagement of the Badoo community.
Duties & Responsibilities::
  • Drive vision and integrated strategy for Badoo’s digital marketing efforts across all touchpoints, including paid acquisition, SEO/SEM, ASO, retargeting, and lifecycle marketing 
  • Attract, develop and retain a talented team that leads the industry in innovation and best practices
  • Implement best practices for testing frameworks and reporting methodology
  • Establish revenue and spend models that enable optimal allocation and ROI positive management of media spend
  • Build a continuous optimisation cadence for Badoo’s owned, earned and paid media efforts
  • Manage and grow vendor relationships (e.g. Google, Marin) and develop integrated solutions across all performance marketing channels SEM, SEO, social, mobile, display, affiliates
  • Drive lifecycle marketing efforts across push, chat, in-app modal, and e-mail to retain and re-engage users working with Badoo’s lifecycle marketing manager 
  • Drive personalisation efforts of lifecycle communications in partnership with product, design, data science and business intelligence
  • Lead cross functional projects in partnership with product, business intelligence, data science, design, and user research to create and implement new experiences that meaningfully drive growth
  • Develop reporting methodologies to track and disseminate learnings across teams
Experience & Qualifications::
  • Minimum 7  years B2C technology experience in a growth marketing or growth-focused product management function
  • Have had ownership for multimillion dollar budgets and developed models and approaches for investment and measurement 
  • Experience in holistic growth planning  - research, forecasting, planning, execution and performance analysis
  • Developed company's core paid channels, as well as all processes, policies and procedures
  • Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, display, affiliate
  • Advanced knowledge of best practices in marketing automation across acquisition and retention
  • Strong analytics capabilities and a deep understanding of data analysis and science
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