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France Brand Marketing Director

Badoo, the place to date honestly, is available in 190 countries around the world and in 51 languages. France was one of the very first countries we launched in 14 years ago, and grew to become one of our top performing markets, mainly through paid acquisition. We successfully launched our Date Honestly brand proposition in 2019, and we are now looking for a seasoned Brand Marketing Director for our French market to lead the brand through our next exciting and purposeful chapter.You will be  a creative and strategic marketer, with a deep understanding of the French market and its cultural, social and political landscape. You will develop game-changing campaigns, relevant partnerships, activations and experiences that play into our brand values and connect with our consumers utilising the full paid, earned and owned suite.Badoo is the original innovator in the market, and yet has permission to act as the challenger brand. Known for our fast pace, integrated and outside-the-box marketing and ambitious projects, we are a creative and inclusive place to work, and the role can be based in either Paris or London. You will join a growing cross-functional team and leverage the vast resources of our global network and we are looking for a dynamic innovator to protect and grow our position in France. 
Duties & Responsibilities::
  • Create and execute a 360 marketing strategy to drive growth and retention and ensure unique brand positioning
  • Lead execution of go-to market strategy developed jointly with global team to support Badoo’s position in France
  • Manage and allocate marketing budget across brand and performance channels
  • Devise and deliver hard working media campaigns that will earn coverage
  • Direct content development for social and paid campaigns
  • Identify & execute on brand partnerships to strengthen brand positioning and ensure inclusive brand positioning by engaging with relevant influencers 
  • Leverage data & analytics in strategic decisions by building a marketing plan against specific growth and brand KPI goals
  • Manage team and network of agency partners, setting objectives/goals and supporting your team in developing necessary skills to grow the business
  • Problem solve and strategise with local team members and agencies to deliver against goals/ key KPIs
  • Manage strategy, implementation, and optimisation of on-brand strategic partnerships
  • Facilitate user research to inform marketing strategy
Experience and Qualifications::
  • A track record as a senior marketing and communications executive, developing and executing ambitious integrated plans for a disruptive, digital-first brand in the French market
  • Ability to market the brand effectively in both English and French
  • Ability to collaborate cross-functionally with other Badoo markets
  • Experience of working in an integrated global team
  • Proactive approach and ability to take initiative, leveraging and learning from successes and challenges of other emerging Badoo markets
  • Strong communicator and relationship builder, with existing deep knowledge of valuable in-market contacts
  • Proven ability to create paid campaigns that drive earned coverage
Personal attributes and other requirements::
  • Be passionate about the Badoo brand vision and values
  • Be proactive in your approach and take initiative, leveraging and learning from successes and challenges of other Badoo markets
  • Be a creative problem solver, with the ability to think quickly and independently
  • Be unafraid to provoke, challenge and surprise
  • Be analytical and data-driven in all decision making; ability to measure success and impact of marketing strategies
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