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Senior Brand Marketing Manager

Badoo, the place to date honestly, is available in 190 countries around the world and in 51 languages. We are now looking for an experienced Senior Brand Marketing Manager for our Russian market to lead the brand through our next exciting and purposeful chapter.

As a Brand Manager, you will be based in our Moscow office and you will report to Brand Marketing Director — Russia. You will be a strategic marketer, with a deep understanding of the Russian market and its cultural, social and political landscape. You will work with the global hub and local team to adapt and develop game-changing campaigns, bringing relevant partnerships, activations and experiences that play into our brand values and connect with our consumers utilising the full paid, earned and owned suite.

Badoo is the original innovator in the market, and yet has permission to act as the challenger brand. Known for our fast pace, integrated and outside-the-box marketing and ambitious projects, we are a creative and inclusive place to work, and the role can be based in either Moscow or London (you need to be prepared to travel to London regularly). You will join a growing cross-functional team inLondon and Moscow that leverages the vast resources of our global network; we are looking for a dynamic innovator to protect and grow our position in Moscow.

KEY ACCOUNTABILITIES

Adapt, create and execute a 360 marketing strategy to drive growth and retention and ensure unique brand positioning

  • Lead execution of go-to market strategy developed jointly with with global and local teams, in Russia to support Badoo’s position 
  • Manage and allocate marketing budget across Integrated Brand marketing channels and performance channels — proven media knowledge
  • Devise and deliver hard working media campaigns that will earn coverage
  • Manage content development for social and paid campaigns
  • Identify & execute on brand partnerships to strengthen brand positioning and ensure inclusive brand positioning by engaging with relevant influencers 
  • Leverage data and analytics in strategic decisions by building a marketing plan against specific growth and brand OKR goals
  • Manage network of agency partners, setting objectives/goals 
  • Problem solve and strategise to deliver against goals/ key OKRs
  • Manage strategy, implementation, and optimisation of on-brand strategic partnerships
  • Facilitate user research to inform marketing strategy

REQUIRED SKILLS AND KNOWLEDGE

  • 3+ years relevant marketing experience, preferably in a fast paced environment
  • A track record as a marketing and communications executive, developing and executing ambitious integrated plans for a disruptive, digital-first brand in the Russian market
  • Ability to operate effectively in both English and Russian 
  • Ability to collaborate cross-functionally with other Badoo markets
  • Experience of working in an integrated global team
  • Proactive approach and ability to take initiative, leveraging and learning from successes and challenges of other Badoo markets
  • Strong communicator and relationship builder, with existing deep knowledge of valuable in-market contacts
  • Proven ability to create paid campaigns that drive earned coverage

ABOUT YOU

  • You are passionate about the Badoo brand vision and values
  • You are proactive in your approach and take initiative, leveraging and learning from successes and challenges of other Badoo markets
  • You are a creative problem solver, with the ability to think quickly and independently
  • You are unafraid to provoke, challenge and surprise
  • You are analytical and data-driven in all decision making; ability to measure success and impact of marketing strategies

BENEFITS

  • Employee Incentive Plan (EIP)
  • Annual personal learning & development budget
  • Private Medical and Dental Insurance (PMI) + PMI for the family members
  • Mental health support
  • The Biannual bonuses depend on personal performance
  • 28 working days of holidays (+7 extra sick-days and day-offs)
  • Two weeks paid parental leave
  • Gym compensation
  • Relevant conference & events tickets
  • Latest equipment + budget for the extra equipment (deviсes)
  • English language classes
  • Restaurant tickets
  • Relocation support (accommodation, flights)
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